Creative Criminals

iStrategy

Ikea: Cats

Posted by Bert Callens - Category: TV & Cinema Film

0 comments

In Wembley (England), 100 cats were released in the store of IKEA to run around freely. The images were filmed by 5 camera-teams and were processed into a 1-minute ad of IKEA. The ad is nice-to-see, but the documentary is actually way better. The “Happy Inside“-campaign is the first of Mother London for Ikea and became immedeately a hit..
Check out the final spot after the jump.



Ikea: Cats, 4.6 out of 5 based on 9 ratings

Add a Comment

Comment
Name There's no need for link dropping or spamming. Please don't advertise we already have enough of them.
Email
Website
Comment