Ikea: Cats
Posted by Bert Callens - Category: TV & Cinema Film- Company: Ikea
- Agency: Mother London
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Country:
United Kingdom
In Wembley (England), 100 cats were released in the store of IKEA to run around freely. The images were filmed by 5 camera-teams and were processed into a 1-minute ad of IKEA. The ad is nice-to-see, but the documentary is actually way better. The “Happy Inside“-campaign is the first of Mother London for Ikea and became immedeately a hit..
Check out the final spot after the jump.
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