Leica: Reincarnated
Posted by Bert Callens - Category: TV & Cinema Film- Company: Leica
- Agency: F/Nazca Saatchi & Saatchi, São Paulo
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Country:
Brazil
Beautiful cinema commercial shot in black and white, from Leica, a camera brand. The main character in the mini-documentary is the Leica itself, telling the story when it has been created, and taking the viewer through a few decades of history, passion and war.
1 Comment
It’s the story of Robert Capa, one of the founders of Magnum. He used a Leica III during the start of his career, but switch to Contax before WWII, the ad is a bit inaccurate as he was reported to be using a Contax in the Indochina war when he stepped on a landmine.
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