Nike: Fuelband
Posted by Bert Callens - Category: TV & Cinema Film- Company: Nike
- Agency: Unknown
-
Country:
USA
Nike is introducing the Fuelband. A device which you put around your wrist that measures your movements throughout the day. Via a smartphone-application the user can set up a goal they want to reach per day, and then try to beat it.
Because life is a sport.
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