Creative Criminals

With its September campaign “Words”, Orange is introducing its new generic Internet campaign. The campaign is based on a simple idea: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments.
The way in which words can have several meanings in life has led them to reconsider what we mean by the term “Internet”. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”.