Orange: words
Posted by Sander Janssen on October 15, 2009 1 comment
With its September campaign “Words”, Orange is introducing its new generic Internet campaign. The campaign is based on a simple idea: one single word can be used to cover a number of situations, from everyday scenarios to highly emotional, intense moments.
The way in which words can have several meanings in life has led them to reconsider what we mean by the term “Internet”. The “les mots” campaign uses the idea that with Orange “there is Internet and Internet”.
Company: Orange
Agency: Publicis Conseil, Paris
Country: 
France
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October 16, 2009
I like this campaign however it’s very reminiscent two other current campaigns: HBO Imagine and HSBC Values
I’ve posted more about Orange “Words” and HBO “Imagine” and HSBC “Values” here: http://bit.ly/2ONadD
Cheers!
Jackie