Creative Criminals

Nike has recently created a short animated video together with James Jarvis, a British illustrator who creates three-dimensional characters toys.
The short video is about a character running through all different kind of ‘fantasy-places’. Pretty simple, but it makes you want to put on your shoes and start to run the whole day long..

I also love the fact that such short videos are becoming popular in the advertising world. It gives the viewer a certain bond with the brand..



Another interesting fact about this short animated video is to see how limited the presence of the brand is. There is no product placement, no URLS, just a tiny note at the end..