Toyota: Controversial Yaris ad

Posted by Rindert Dalstra on December 22, 2009 No comments yet

Toyota Australia used online social networks to promote their Yaris which is mainly sold to young women. The only problem was that it backfired after a competition-winning short film was criticized as sexist, incestuous and degrading. Toyota apologized for this controversial ad and placed it offline.

Company: Toyota
Agency: Saatchi & Saatchi
Country: Australia