Twix: crooked face

Posted by Sander Janssen on December 18, 2009 2 comments

This is a fantastic ad for Twix! For years they are positioning this candy bar as the ideal snack for a short break. Everybody knows the slogan ‘No Twix no break’. For this campaign they have a new slogan: ‘Invent a pauze, open a Twix’. This implies everybody can create their own break, no matter where you are. Could anyone predict this ending?

Company: Twix
Agency: AlmapBBDO
Country: Brazil