This is a really funny ad for Volvo cars. I absolutely did not expect an ending like this. A great way to promote a car that drives 1400km (870miles) on a single tank. But the thing I notice about this ad is the fact Volvo is using family values in their ads. They keep positioning their car as a family car.



Company: Volvo
Agency: Forsman & Bodenfors, Gothenburg
Country: Sweden

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