Crest: Smile
Posted by Bert Callens on April 29, 2009 2 comments
Do your remember the two commercials of Crest (toothpaste brand of Procter & Gamble), where a man tells his girlfriend that he has lice, and probably as well? Or when a guy in a bulldozer is destroying a playground when kids are walking by?
In both situations, they’re not mad, because their smile is so beautifull.
Crest has made a similar commercial about a man that wants to get a prenuptial agreement.
Company: Crest
Agency: Saatchi & Saatchi New York
Country: 
USA
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April 29, 2009
klein foutje :
prenup != divorce
April 30, 2009
Thanks Wim! Adjustment has been made…