In an effort to raise awareness of the situation of children in South Sudan, UNICEF embarked on an unusual kind of campaign. They sent an actor and a film crew to a major video game convention in Washington, D.C., and we were given a keynote address slot to pitch an exciting new video game to an audience of gaming enthusiasts. The gamers in the room were real, as were their reactions and the footage that we captured for this short film. 

Raising awareness is just one step toward helping the children of South Sudan, who are living every day in a life-or-death situation, and it is not a game.