Paraguay has a high number of children under 1 year old without birth certificate. 24% are not enrolled in civil registration. In essence, this means they have no official identity. With the upcoming presidential election, Unicef made candidates commit to a better way of enrollment.
Everybody knows them, you probably had them when you were a child: Toy Soldiers. Building armies and let them fight each other while making funny ‘beatbox’ noises. Well, UNICEF does it again… They thought of a clever direct mailing actio
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Cannes Lions - 2013 - Bronze - Branded Content And Entertainment
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