The shoulder poke is used to communicate Volkswagen’s Side Assist in the most simple way. To explain the technology that warns drivers of the presence of a vehicle in their car’s blind spot, they tapped pedestrians on the shoulder. By doing this they were warned that someone was about to pass them. Finally, they handed out the flyer with the message “A signal when you don’t see anything”.
Volkswagen: The shoulder poke25
For each succesfull video on Youtube, there is also poorly made imitations. Some of these copies has millions of views. Volkswagen sponsored some videos and put a banner in it saying “Don’t accept imitations, prefer original parts”. Peop
Click between three different versions of this Walk Off The Earth song. Each button brings you to a different location, with a different Beetle, and a different version of the song. We are convinced they should have kept it with only the first version, bu
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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