The shoulder poke is used to communicate Volkswagen’s Side Assist in the most simple way. To explain the technology that warns drivers of the presence of a vehicle in their car’s blind spot, they tapped pedestrians on the shoulder. By doing this they were warned that someone was about to pass them. Finally, they handed out the flyer with the message “A signal when you don’t see anything”.
Volkswagen: The shoulder poke26
The Volkswagen Type 2, or Kombi, became a symbol of the hippy movement. In December, 63 years after the first model was built, it finally ceased production. In tribute, the car company has made a film to celebrate its past.
For each succesfull video on Youtube, there is also poorly made imitations. Some of these copies has millions of views. Volkswagen sponsored some videos and put a banner in it saying “Don’t accept imitations, prefer original parts”. Peop
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