The shoulder poke is used to communicate Volkswagen’s Side Assist in the most simple way. To explain the technology that warns drivers of the presence of a vehicle in their car’s blind spot, they tapped pedestrians on the shoulder. By doing this they were warned that someone was about to pass them. Finally, they handed out the flyer with the message “A signal when you don’t see anything”.
Volkswagen: The shoulder poke25
Click between three different versions of this Walk Off The Earth song. Each button brings you to a different location, with a different Beetle, and a different version of the song. We are convinced they should have kept it with only the first version, bu
Want to check your Facebook or play games when sitting at work? Well, you don’t have to worry anymore that your boss suddenly sneaks up and watch what you’re doing. To promote the new Volkswagen with its ’side assist’-feature, Volk
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