Volkswagen: Weather Cam12
Great Idea by Volkswagen Belgium. Their agency DDB, hacked one of the Belgians’ coast weather cams by putting an image of the volkswagen beetle in front of the camera saying: “Nice weather for a test drive”.
This campaign is based on the idea of rewarding those who obeye the speed limit with the money raised through fining those lead foot drivers who exceed it. In October 2010, the idea was tested in Stockholm, in collaboration with the Swedish road transport
Volkswagen was partnering with the Discovery Channel as the sponsor of the 25th Anniversary of Shark Week. Therefore they decided to do something together. And what better to look at sharks from a Volkswagen Beetle. But not an ordinary Beetle..
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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