This is a brilliant play on the possibilities with Twitter. BBDO Belgium thought of a great way to promote the automatic braking system of Volvo. Instead of following people with the car, they are following influential people on Twitter. When they clicked on the profile they saw the message: ‘Hi, now I’m following you. But don’t worry, I’m equipped with an automatic braking system”. It’s a very simple idea, and it definitely works. Now just hope you can stand the music in the case movie.
Volvo: Don’t panic12
Volvo’s new XC60 was released with 60 new car feature innovations. The target audience for the vehicle were young professionals and families who were very active online, particularly on YouTube. Instead of one standard pre-roll ad, Grey Canada set out
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