This is a brilliant play on the possibilities with Twitter. BBDO Belgium thought of a great way to promote the automatic braking system of Volvo. Instead of following people with the car, they are following influential people on Twitter. When they clicked on the profile they saw the message: ‘Hi, now I’m following you. But don’t worry, I’m equipped with an automatic braking system”. It’s a very simple idea, and it definitely works. Now just hope you can stand the music in the case movie.
Volvo: Don’t panic11
World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Crazy stunt from Volvo Trucks
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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