Volvo: Don’t panic11

This is a brilliant play on the possibilities with Twitter. BBDO Belgium thought of a great way to promote the automatic braking system of Volvo. Instead of following people with the car, they are following influential people on Twitter. When they clicked on the profile they saw the message: ‘Hi, now I’m following you. But don’t worry, I’m equipped with an automatic braking system”. It’s a very simple idea, and it definitely works. Now just hope you can stand the music in the case movie.


Related Posts

Epic Split

Volvo: Epic Split

Read more / View 5 videos

Volvo: Epic Split

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it’s the most epic of splits, what do you think? Watch the four other live tests after the break.

Stunt

Volvo: Stunt

Read more / View 1 video

Volvo: Stunt

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Crazy stunt from Volvo Trucks


Awards won (add award)

Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.

Leave a comment

You must be logged in to leave your insights. Login or register.

Details

Credits(add credits)

Tip us

Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!



Show some love?

You must be logged in to love a campaign.

Show some love?

You must be logged in to love a campaign.

Login

Email address:

Password:

(Forgot password?)

Remember me

Login No account yet? Register