Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car.
Ford: Smell17
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Details
- Date: 7 May 2012
- Industry: Automotive
- Media type: Ambient
Credits(add credits)
- Agency: Bassat Ogilvy, Madrid
- Country:
Spain
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