My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.
Hemoba: My blood is red and black1
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Awards won (add award)
Cannes Lions - 2013 - Gold - Direct
Cannes Lions - 2013 - Silver - Branded Content And Entertainment
Cannes Lions - 2013 - Silver - Branded Content And Entertainment
Cannes Lions - 2013 - Silver - Design
Cannes Lions - 2013 - Silver - Direct
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Details
- Date: 20 September 2013
- Awards: 7
- Industry: Non-profit
- Media type: Ambient, Celebrities, Outdoor
Credits(add credits)
- Agency: Leo Burnett, São Paulo
- Country:
Brazil
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