Mabe is one of the largest appliances manufacturer in Southern America. They wanted to decrease their impact on the environment. So they made their boxes have a better life than in the dumpster, by introducing the Toy Box. Each box has a printed design so children can use them afterwards and let their imagination go. Ok, they are probably just postponing the problem, but the idea in general is really fun.
Mabe: Toy box13
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Details
- Date: 5 June 2013
- Industry: Consumer Electronics
- Media type: Ambient
Credits(add credits)
- Agency: Maruri Grey, Guayaquil
- Country: Ecuador
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