On January 8, Tropicana brought sunlight to Canadian city Inuvik, Northwest Territories which doesn’t have any sun for several months. A helium balloon producing over 100,000 lumens was hanging above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which was launch after the Olympic closing ceremonies last Sunday. The campaign launched its new brand Tropicana Essentials Orange Juice.