When sports heroes are billboards for alcohol brands, our children start using alcohol earlier, drink more and die younger. The facts are clear, but no one cares.

Sean and Sean, father and son, and local barbershop owners in Liverpool, are stepping up for children and challenge the global beer brand Chang beer for the sponsor spot on the Everton FC shirts. A crazy optimistic endeavor, a true David vs. Goliath adventure. They will need at least 23 million dollars to #OutbidChang and the only thing they have is an Indigogo crowd funding site.