You probably all know Nike Plus, the device which measures and records the distance and pace of a walk or run..

Now Nike (and Apple) has once again come up with quite an interesting campaign to boost their Nike+ running system. They’ve challenged men and women to compete against eachother in running. Everybody can upload their running distances on NikePlus between 13 March and 20 April. At the end they will crown a winner…

I’m curious who will win the challenge…
Naaaaaa, actually I’m pretty sure who will win the battle of the sexes! At the moment we men, are enjoying a lead! And the ladies are pretty lazy, or do they give up?
VICTORY!

Here you can see the ad, with celebrities like Eva Longoria, Sofia Boutella, Fernando Torres, Zlatan Ibrahimovic, Tony Parker and Rodger Federer.