Brazil is the country of soccer. Unfortunately, many games end in violence. To suggest a change in the supporters behavior, Sport Club Internacional, south of Brazil’s biggest club, launched the action entitled “Side by Side”, that promoted a jointed crowd in one of the most important soccer derbies of all times: Internacional versus Grêmio, pointed out to be one of the 3 biggest derbies of South America, among the Argentinian derby Boca Juniors vs River Plate, and the Uruguayan derby Peñarol vs Nacional; and it’s among the 10 biggest derbies of the world.
With the challenge of bringing families back to stadiums, the campaign “Side by Side” proposed an unexpected invitation to the supporting partners of Sport Club Internacional: to watch a highly anticipated match of Campeonato Gaúcho March this year, they’d have to invite a Grêmio supporter to sit beside them and, before that, go through the Goal’s Way, a kilometer long walk to get to the stadium.
