For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a ve

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses w

The Belgian postal service bpost wanted to prove that they are the best choice for the delivery of online purchases. Therefore they built a live webshop, which was temporarily set up in the centre of Brussels. It sold a wide range of popular products. Thr

Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub a

In Belgium, about 5.000 disabled people are on a waiting list for a disabled-friendly house. As the government fails to address this high demand, a few committed parents united in Inclusie Invest: a non-profit cooperative society that organizes and builds

Solar energy is great. But in a ‘low-on-sun’ country like Belgium you’re better of with a combined system of solar and traditional energy. This new tv commercial, created by TBWA Belgium, shows in a warm and gentle way how renewable ener

To kick off the new football season in Belgium, 16 extreme large football jerseys of all the Belgian Premier League teams were made and placed over billboards. Those who managed to get the jerseys received 5 tickets to watch their favorite team play. The

To launch Olvarit Toddler Flakes, cereals adapted to the needs of toddlers, Olvarit had some toddlers do an exclusive baby fitness program.