CreativeCriminals.com presents you the selection of the 20 most memorable commercials from the Superbowl since the beginning (1967). This annual championship game of the NFL is not only a quality demonstration of American Football, but with 111 millions viewers in the US only, the Superbowl is one of the most important events for the American advertisers and agencies.
We selected not only the most funny, but also the most talked about commercials such as Apple with there famous ‘1984′-commercial, Pepsi with Cindy Crawford and the General Motors commercial called Suicide from 2007.
1984: Apple – Hammer (Chiat/Day)
1973: Master Lock – Bullet (Unknown)
1976: Xerox – Monk (Agency unknown)
1979: Bud – Here comes the king (McManus & Masius)
1980: Coca-Cola – Mean Joe Green (McCann-Erickson)
1982: United Way – Sylvester Stallone (Agency unknown)
1985: Apple – Lemmings (Chiat/Day)
1987: AT&T – Clark Kent (Agency unknown)
1990: Nike – Bugs Bunny & Michael Jordan (Wieden & Kennedy)
1991: Pepsi – Cindy Crawford (BBDO)
1993: McDonald’s – Michael Jordan & Larry Bird (Agency unknown)
1997: Holiday Inn – Bob Johnson (Fallon McElligott)
2000: Outpost.com – Wolves (Freeman & Partners)
2001: Pepsi – Bob Dole (Dentsu)
2004: Ameriquest Mortgage – Robbed (DDB Los Angeles)
2006: Fedex – Caveman (BBDO)
2007: General Motors – Suicide (Deutsch Inc)
2009: Coca-Cola Zero – Polamalu (Crispin Porter+Bogusky)
2011: Volkswagen – Darth Vader Kid (Deutsch Inc)
