In December 2018, Gazeta.pl, Mastercard, and BNP Paribas collaborated to purchase "Twój Weekend," Poland's longest-running adult magazine known for objectifying women. Instead of continuing its publication, they released a final issue on International Women's Day, March 8, 2019, reimagined to promote diverse and progressive narratives of femininity. This edition featured content on sexual education, gender portrayal, equal rights, and sexism, challenging the culture of sexism and sparking a national conversation about gender equality.