To raise awareness of male suicide, CALM and artist Mark Jenkins placed 84 male statues atop ITV's This Morning studio, each representing a man lost to suicide weekly in the UK. The impactful display prompted national conversations and increased outreach to the charity.
CALM: Project 841
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Details
- Date: 16 March 2018
- Industry: Non-profit
- Media type: Outdoor
Credits(add credits)
- Agency: Adam&EveDDB, London
- Country:
United Kingdom
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