To promote the suspension of Pioneer, they thought of this great idea. A large sticker of a pothole, was laid on the road, creating an illusion like it was a real pothole. Drivers would see the pothole, but when riding over, they would’nt feel anything. A bit further they would read the message “Feels like Pioneer Suspension”.
Great idea, but a bit dangerous if cars suddenly manouvers the wrong way..
Pioneer Suspensions: Pothole5
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Details
- Date: 4 August 2010
- Industry: Automotive
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Y&R, Mumbai
- Country: India
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