Forever wild, a rhino protection initiative created a campaign called “YouTube Interventions. The insight was that people say they have no time for serious stuff, yet they spend hours on silly online distractions. So over 60 trending YouTube clips were downloaded and uploaded again with an additional message.
Forever Wild: YouTube Interventions22
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Details
- Date: 13 February 2012
- Industry: Non-profit
- Media type: Social Media
Credits(add credits)
- Agency: Ogilvy & Mather, Cape Town
- Country:
South Africa
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