This commercial is brilliant in every way. The copywriting is genius, the casting is perfect and the insight, well you have to check it for yourself. You won't even realise you've watched it for 2 minutes without getting distracted at all, and probably cl

This poor family gets shot with 3,192 paintballs in 5.3 seconds to prove a powerful point: "Every word has an impact". Check out the making of in the second video.