Ogilvy Düsseldorf came up with this clever idea to let people make donations for African Angel, an organization helping out the poorer in Africa. They created a billboard where people could scratch of the upper layer. While scratching, the image changed..
African Angel: Billboard26
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Details
- Date: 21 January 2012
- Industry: Non-profit
- Media type: Billboard
Credits(add credits)
- Agency: Ogilvy & Mather, Düsseldorf
- Country: Germany
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