Sweden is one of the countries where most young girls are smoking. To attract their attention and create awareness, ‘A Non Smoking Generation’ created together with ‘Le Bureau’ an interactive campaign touching the things what’s most important for the girls.. their looks.
A Non Smoking Generation: U-Models13
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Details
- Date: 10 April 2010
- Industry: Non-profit
- Media type: Ambient, Online content, Website
Credits(add credits)
- Agency: Le Bureau, Stockholm
- Country: Sweden
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