In Germany, there’s a centuries-old tradition that is always practiced on New Year’s Eve: lead-pouring. It involves melting lead over a candle and then pouring it into a bowl of water. Once the metal had solidified into a new shape, its meaning is interpreted, serving as a prediction for the coming year and hopefully bringing one thing in particular: Good fortune.
Amnesty International: One Candle4
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 27 February 2014
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: thjnk, Hamburg
- Country:
Germany
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!