A great concept developed by some students of the Miami Ad School in Germany. On children’s day you can download an update for the successful video-game Battlefield 3, when playing the game after this update you will have to complete a round without guns and armour. When you get ‘killed’ you will see you just played the game as an innocent child. After this you are invited to donate money off course. We are not sure though if EA games would ever let advertisers mess with their precious video-game.
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- Date: 30 April 2012
- Industry: Non-profit
- Media type: Ambient, Top Topical
- Agency: Miami Ad School, Berlin
- Country: Germany
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