As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.
Asics: Run with Ryan24
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Details
- Date: 13 November 2011
- Industry: Sports
- Media type: Ambient, Billboard, Technology
Credits(add credits)
- Agency: Vitro, San Diego
- Country: USA
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