Cool idea by Saatchi & Saatchi Bulgaria. With a limited marketing budget, they searched an idea to make some buzz. Therefore they executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi.
Audi: Halloween28
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Details
- Date: 17 January 2013
- Industry: Automotive
- Media type: Ambient, Online content
Credits(add credits)
- Agency: Saatchi & Saatchi, Sofia
- Country: Bulgaria
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