Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. On top of this, Fox Sports and ESPN broadcasted live.