Burt’s Bees Canada, creator of distinctive natural personal care products, unveiled a series of provocative installations that demonstrate how products that are put on the body are absorbed into the body. The installations are being showcased in malls and high-traffic areas in Toronto and Vancouver.

The following slogans accompanied the installations:

- “Are you hungry? How much lipstick will you eat in your lifetime?”
- “How much of what you put on your baby will ends up in your baby?”
- “How many liters of body lotion will be absorbed into your system in a lifetime?”