Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.
Canadian Tire: Christmas Tweet Tree15
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- Date: 17 December 2011
- Industry: Retail
- Media type: Ambient, Social Media, Technology
- Agency: Tribal DDB, Toronto
- Country: Canada
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