Chupa Chups launched a sidewalk art project in The Netherlands, encouraging kids to decorate their sidewalks. To promote this project they created a huge piece of colorful art in the middle of the Amsterdam business district. The artwork was made in collaboration with a street artist and some kids. Even the businessmen got down on their knees to help out.
Chupa Chups: Life less serious13
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- Date: 9 September 2011
- Industry: Candy & Confectionary
- Media type: Ambient
- Agency: Square Melon, Amsterdam
- Country: The Netherlands
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