Lloró, a city in Colombia, is one of the rainiest cities in the world. But regardless of tons of water falling on Lloró, inhabitants have no drinkable water. Therefore Coca-Cola helped them out catching rain water, and in stead of drinking it, selling it online, to gain money to build a water treatment plant.
Coca-Cola: Rain for Sale16
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Details
- Date: 20 May 2014
- Industry: Non-Alcoholic Drinks
- Media type: Ambient, Online content
Credits(add credits)
- Agency: Ogilvy & Mather, Bogota
- Country: Colombia
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