As part of its global sustainability program. ‘2nd Lives’, which has been rolled out first in Vietnam with select Asian markets to follow, will upscale used Coca-Cola bottles to encourage consumers to re-use and recycle plastic.
Details
- Date: 27 May 2014
- Awards: 1
- Industry: Non-Alcoholic Drinks
- Media type: Ambient
Credits(add credits)
- Agency: Ogilvy & Mather, Beijing
- Country:
China
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