How do you make young people aware of dental hygiene? This idea does it at one of the most relevant moments imaginable. When people buy sweets or snacks on the go. Colgate sampled toothpaste tubes inside vending machines and they came out when someone bought a sweet snack.
Colgate: The sweetest treat10
Colgate: Pizza box
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- Date: 17 July 2014
- Industry: Beauty & Personal Care
- Media type: Ambient
- Agency: Y&R, San Juan
- Country: Puerto Rico
- Executive Creative Director: Sylvia Soler
- Creative Director: Gerardo Vazquez
- Art Director: Luigui Rodriguez
- Editor: Arnaldo Lopez
- Producer: Yarelis De Jesus
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