Since 1959, Dos en Uno has been Chile’s most popular bubblegum. It has promised various generations of children great tasting bigger bubbles. In 2009, the brand needed to communicate it’s 50th anniversary. For 50 years Dos en Uno has allowed kids to make bigger bubbles. A 50 foot balloon, appearing to be a giant bubblegum, was created to celebrate the brand’s 50th anniversary. The Dos en Uno balloon flew over various cities with a giant sized kid attached to it, giving onlookers the impression the child was blowing a bubble.
Dos en Uno: Huge Bubblegum8
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Details
- Date: 10 March 2010
- Industry: Candy & Confectionary
- Media type: Ambient
Credits(add credits)
- Agency: Prolam Y&R, Santiago
- Country:
Chile
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