Somebody please give the people at McCann Erickson Bangkok an award right away. This idea is more than funny, it’s simply brilliant. By taking the meaning of extra time to a whole new level, Durex is promoting its Performa series in a unique way. The Durex Performa condom helps men to control their climax, in a way it gives them some extra time. A sign that announces extra time in soccer matches addresses the target group perfectly.
Durex: Extra time46
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