Emirates Environmental Group, is an NGO dedicated to recycling in the United Arab Emirates. They organized a Can Collection Drive, people had to bring cans for recycling to their centre. To promote this Can Collection Drive they created these unique posters. People could stick their empty soda cans to them. After only 6 days, the posters collected a total of 1458 cans and increased the number of people who joined the Can Collection Drive by 12%.