Guinness wanted to become more relevant by its target group and get talked about in bars. They created the Guinness QR cup and distributed them to bars. When the glass was filled with Guinness, it revealed a QR-code. People could then scan it, tweet it and share it with their friends..
Guinness: QR-Pint16
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Details
- Date: 2 May 2012
- Industry: Alcoholic Drinks
- Media type: Ambient, Mobile
Credits(add credits)
- Agency: BBDO, New York
- Country:
USA
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