When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.
Harley-Davidson: Test ride19
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Details
- Date: 9 May 2013
- Industry: Automotive
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Moma Propaganda, São Paulo
- Country: Brazil
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