This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a sip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.
Heineken: Interactive Bottle32
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Details
- Date: 6 May 2013
- Industry: Alcoholic Drinks
- Media type: Ambient, Technology
Credits(add credits)
- Agency: DDB, Amsterdam
- Country:
The Netherlands
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