As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter (460 feet) long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

This resulted in that the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

This campaign was made for HOT, a television network, to promote their show and stars to its customers.