HP used an online video to impact users emotionally and generate awareness about missing people and the technology we were making available. It lead to an online platform in which users could browse to learn about this project, the ePrint technology, and register their printers on the helping social network. This allows the Mães da Sé NGO to send posters directly to the printers based on their location whenever someone goes missing
HP: Print for Help6
HP: Photo Ball
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- Date: 26 January 2016
- Industry: Consumer Electronics
- Media type: Ambient
- Agency: FCB, São Paulo
- Country: Brazil
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