During the Salone Internazionale del Mobile in Milan, Ikea found a nice way to promote their bathrooms. They set up a chemical toilet in but inside there was hidden space, a 20 m2 bathroom completely furnished by IKEA. People that dare to enter were pleasantly surprised and didn’t want to leave afterwards..
Ikea: Best chemical toilet20
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Agency: 1861 United, Milan
- Country: Italy
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